BUSINESS & MANAGEMENT (16 cărţi)

Praise for the Second Edition "Mr. Hahn’s background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical » ...mai mult

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed » ...mai mult

How to find—and keep—your essential core customers With the increasing number of factory outlets, price clubs, an megastores in today’s marketplace, how can small business owners effectively compete » ...mai mult

The internet provides one of the most effective marketing tools your company can use to promote your brand, service or products. It offers a whole range of new ways to reach both new and existing customers; » ...mai mult

Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone » ...mai mult

Donaldson & O'Toole address how organisations originate, sustain and develop relationships with customers, suppliers, competitors, and other stakeholders from a strategic perspective. This examination » ...mai mult

The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects » ...mai mult

Now in its 5th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention » ...mai mult

Pfeiffer Annual SET 2012

Leadership development continues to be a top concern for most organizations. The third Pfeiffer Annual of Leadership Development has arrived! This year, four editors have brought together some of the best » ...mai mult

For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing » ...mai mult

Turn Innovative Ideas into Products and Services?and Manage and Control Them Using Project Management Tools The first book to integrate project management and product development, Project Management in » ...mai mult