BUSINESS & MANAGEMENT (16 cărţi)

Branding is one of the most important, and arguably the most visible, manifestations of marketing. Brands are not just important for identifying products: they also add greatly to the value of companies » ...mai mult

The macro side of marketing takes the subject beyond the realm of commerce and into the wider societal context, looking at the marketing process in its entirety. We have long been suspicious of the negative » ...mai mult

The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines. This eclectic, extensive, and inclusive collection draws together » ...mai mult

Takes a strategic approach to advertising management, laying the foundation so that students understand how effective marketing communication works. Equips students with the necessary skills for developing » ...mai mult