BUSINESS & MANAGEMENT - Butterworth Heinemann (2 cărţi)

Şterge filtrul: Editura

The Marketing Book

Autor(i): M.J. Baker
Editura: Butterworth Heinemann - 2008

Preţ: 196,20 lei

The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects » ...mai mult

Marketing Plans: How to prepare them, how to use them

Autor(i): Malcolm McDonald
Editura: Butterworth Heinemann - 2007

Preţ: 152,60 lei

Now in its 5th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention » ...mai mult

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