BUSINESS & MANAGEMENT - John Wiley (6 cărţi)

Praise for the Second Edition "Mr. Hahn’s background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical » ...mai mult

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed » ...mai mult

How to find—and keep—your essential core customers With the increasing number of factory outlets, price clubs, an megastores in today’s marketplace, how can small business owners effectively compete » ...mai mult

The internet provides one of the most effective marketing tools your company can use to promote your brand, service or products. It offers a whole range of new ways to reach both new and existing customers; » ...mai mult

Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone » ...mai mult

Donaldson & O'Toole address how organisations originate, sustain and develop relationships with customers, suppliers, competitors, and other stakeholders from a strategic perspective. This examination » ...mai mult